Choose Hard #11 - Yuri Elkam’s Formula for Building Trust in Coaching
In this conversation, Cody McBroom interviews Yuri Elkaim, a health and business coach, who shares his journey from becoming a professional soccer player to a being a full-time entrepreneur in the health and nutrition space. Yuri discusses the pivotal moments in his life, including his battle with alopecia and how it led him to discover the importance of nutrition and health. He emphasizes the need for trust in the coaching industry and the evolution of business practices in the coaching space. The conversation also touches on mindset, the significance of personal experiences, and the changing landscape of coaching and health entrepreneurship. In this conversation, Yuri Elkaim discusses the changing landscape of coaching, emphasizing the importance of accountability and community in a saturated market. He highlights the need for authenticity in content creation, noting that meaningful engagement often trumps vanity metrics. The discussion also delves into the critical role of trust in business, presenting a formula for building trust that includes goodwill, time, proximity, and reducing uncertainty. Yuri concludes by encouraging listeners to focus on creating value and making hard choices for personal and professional growth.
Where to find Yuri:
- instagram: @healthpreneur
- YouTube: https://www.youtube.com/healthpreneur
TIMESTAMPS:
(00:00) Introduction to Yuri Elkaim's Journey
(02:55) The Transformation Through Health and Nutrition
(05:50) Building Healthpreneur: A Mission to Empower Coaches
(08:59) The Importance of Trust in Coaching
(12:00) Mindset: Adopting a Positive Perspective
(14:54) Understanding Alopecia and Autoimmune Conditions
(17:56) The Evolution of Business in the Coaching Industry
(23:42) The Evolving Coaching Landscape
(29:11) The Importance of Authenticity in Content Creation
(35:37) Building Trust in a Skeptical Market
(46:11) Connecting with the Audience: Where to Find More
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