Alex Cooper launches her own network 'Unwell', Gen Z media habits, debunking Apple censorship, breakdown of Glenn Beck's RSS feed, Libsyn's new CFO Chuck Cargile, exclusive ad partnership with 'Beautiful Stories from Anonymous People', predictive contextual targeting for enhanced podcast advertising, and breastfeeding challenges and misconceptions.
Alex Cooper launches Unwell, a Gen Z-focused media network.
Lipsen introduces predictive contextual targeting for podcast advertisers.
Libsyn launches a podcast audio quality grader to help podcasters improve their audio quality.
Deep dives
Lipsen launches new network Unwell
Alex Cooper from Call Her Daddy launches Unwell, a new network focused on Gen Z media habits. The network aims to provide a space for unique voices that discuss social challenges and personal insecurities through honest conversations. Unwell will feature podcasts from Alex Cooper, as well as TikTok stars like Alex Earl and Madeline Argy. The network is part of Cooper's larger Gen Z-focused media company, which includes the Call Her Daddy podcast and Ace Entertainment.
Lipsen introduces predictive contextual targeting for podcast advertising
Lipsen launches predictive contextual targeting, a cookie-free ad targeting solution for podcast advertisers. The technology leverages advanced speech-to-text transcription and intelligent categorization to accurately classify podcast content and deliver ads based on listeners' content preferences. With this enhanced targeting capability, Lipsen aims to provide advertisers with increased precision and efficiency in reaching their desired podcast audiences. Lipsen's advertising platform offers a range of solutions, including dynamic ad insertion and subscription options to monetize podcasts and enhance the listening experience.
New podcast launch: The Next Feed
The Next Feed is a breastfeeding podcast hosted by Manpreet Pinder that explores the realities and experiences of breastfeeding parents. The show aims to provide a supportive space for breastfeeding parents and anyone who supports them. The Next Feed features expert interviews and personal stories, covering a range of topics related to breastfeeding. Listeners can expect to hear insights on breastfeeding challenges, tips, and advice from experts and fellow parents.
Libsyn launches podcast audio quality grader
Libsyn introduces a podcast audio quality grader, an online tool that analyzes the audio quality of podcasts. The grader provides feedback on key metrics and offers insights to help podcasters improve their audio quality. By evaluating commonly accepted audio quality standards, podcasters can use the grader to enhance their podcast audio and deliver a better listening experience to their audience.
July podcast stats: Geographic and user agent breakdown
In July, Libsyn's podcast downloads showed the United States as the top country with 62.8% of downloads, followed by Canada (5.2%), UK (5.1%), and Australia (3.7%). Among user agents, mobile downloads accounted for 92.96% of all downloads, while iOS devices dominated with a ratio of 5.4 to 1 compared to Android devices. Apple Podcasts remained the leading aggregator app with 66.28% of downloads, followed by Spotify (15.4%) and Google Podcasts (2.4%). Browsers accounted for approximately 6% of downloads, with Chrome (3.7%) and Safari (1.2%) as the top browsers.
Alex Cooper from Call Her Daddy launches her own network called “Unwell” and media habits of Gen Z, nope, Apple was not censoring, Rob breaks down Glenn Beck's RSS feed (although the takedown was all about a trademark issue. MacWhisper! Podcast Audio Quality Grader, Squadcast joining Descript and all kinds of libsyn PR releases! Chuck Cargile as New Chief Financial Officer, Libsyn's Advertisecast signs Exclusive Ad partnership with Beautiful Stories from Anonymous People podcast! Predictive Contextual Targeting for Enhanced Podcast Advertising Precision and Effectiveness And stats! Geographic and user agent!
Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email thefeed@libsyn.com, call 412-573-1934 or leave us a message on Speakpipe! We'd love to hear from you!
