AI in Retail & E-Commerce: Insights from NetElixir CEO at eTail West

We’re live from eTail West in Palm Springs with NetElixir CEO Udayan Bose, who breaks down the latest innovations in AI-driven retail marketing. From predictive analytics to strategic experimentation, Udayan shares how brands can increase revenue, optimize Google and Meta ad spending, and navigate the digital marketing evolution.

🔹 [0:14] Live from eTail West: Introducing NetElixir and its mission

🔹 [1:06] Udayan’s 19-year journey with eTail and key industry shifts

🔹 [2:30] How NetElixir pioneered AI-driven customer acquisition

🔹 [4:16] Top concerns for retailers: margin compression and AI adoption

🔹 [5:26] AI in digital marketing—what actually works vs. hype

🔹 [6:40] How AI is changing Google Ads and Meta advertising

🔹 [7:28] The role of AI agents in marketing operations by year-end

🔹 [8:08] Why brands should allocate 10% of their budget to experimentation

🔹 [9:41] Final advice: Identifying problems, rethinking workflows, and leveraging AI for smarter retail growth

Join us for this insightful discussion, and subscribe for more cutting-edge retail and e-commerce strategies. And thanks to NetElixir for making all our coverage from eTail West possible!

#ecommerce #etailwest #onlineshopping #retailinnovation

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