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ING's Anneka Treon and Johan Kloeze - lessons learned from building a private markets platform for private wealth clients in Europe

Dec 9, 2025
Anneka Treon, Global Head of Private Banking at ING, and Johan Kloeze, Head of Private Banking Netherlands, share insights from their extensive experience in private wealth management. They discuss ING's commitment to making private markets accessible and addressing the challenges around traditional funding methods. The duo emphasizes the importance of educating both advisors and clients on private markets, using relatable analogies like 'fast money versus slow money'. They also highlight how technology can enhance investment literacy and the value of curated evergreen funds.
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INSIGHT

Private Markets As A Wealth Ladder

  • ING sees private markets as a tool to help clients climb the wealth-creation ladder.
  • Anneka argues private markets combine long-duration wealth creation with preservation better than public-only strategies.
ANECDOTE

From Failed Attempts To Evergreen Breakthrough

  • Johan described previous failed attempts to bring private markets to retail due to closed-end complexity.
  • He says evergreen structures finally solved operational and accessibility barriers for ING.
ADVICE

Lead With Education, Not Product Features

  • Build a clear, unified narrative before selling private-market products to advisors and clients.
  • Johan emphasizes education on why private markets matter and how new vehicles solve old problems.
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