The Recognized Authority

Behind the Scenes: Building a Book from a Podcast

Apr 22, 2024

Transforming a podcast into a captivating book, host delves into selecting valuable guests, incorporating AI tools into thought leadership, testing ideas through interviews, and creating practical resources. Insights on repurposing content, scoping out themes, and building sustained authority through high-quality materials.

11:42

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Quick takeaways

Repurposing podcast content into a book can be an effective strategy for building authority.

Having conversations with experts helps scope out a book's themes and structure, essential for creating useful, practical content.

Deep dives

Creating Advanced Content for Building Authority

Building personal brand authority through various content forms like blogs, podcasts, or YouTube channels is key in sharing expert knowledge. Repurposing content and venturing into new areas like podcasting can open avenues for exploration. The speaker highlights the importance of exploring AI through a dedicated podcast to tackle the conflict between authenticity as a thought leader and AI usage.

Introduction

4min

Exploring Key Themes for a Book Based on Podcast Conversations

3min

Utilizing a Podcast to Shape Book Content

2min

Utilizing Podcasts to Create High-Quality Books and Content

3min

Have you ever wondered if you could write a compelling book that resonates with your audience? Have you ever thought about starting a podcast?

In this episode, host Alastair McDermott shares his unique approach to turning his podcast, "The AI-Powered Thought Leader," into a valuable book on the same topic.

Alastair reveals his process, from selecting guests who can provide valuable insights to synthesizing their perspectives into a cohesive narrative.

He discusses:

Leveraging podcast conversations to scope out a book's structure and themes
Exploring the tension between AI tools and authentic thought leadership
Testing ideas and hypotheses through expert interviews
Developing a useful, practical resource for readers

Don't miss this rare glimpse into the making of a thought-provoking book.

Key Insights:

Repurposing podcast content into a book can be an effective strategy
Having conversations with experts helps scope out a book's themes and structure
Creating useful, practical content is essential for building authority
Podcasting allows synthesizing diverse perspectives on an emerging topic like AI
High-quality content like books and podcasts will help build sustained authority

Tune in and learn how to transform your own podcast into a cornerstone content piece that solidifies your expertise.

"Having these conversations really helps me to figure out the scope of the problem and the scope of the problem area." - Alastair McDermott

🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.

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🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching

👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks

Expert Authority Builder Series:

👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast!

👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads

👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule

👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts

🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇

👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott

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