The CEO Project Podcast The New Customer Experience: What AI Changes Mean for Your Business
May 19, 2025
29:06
Why is speed a crucial competitive advantage in business? Jay Baer, a seventh-generation entrepreneur, has carved out a niche as a leading figure in the tequila industry, becoming the second most popular tequila influencer and educator globally. With a wealth of experience consulting for over 700 brands like Nike and IBM, Baer leverages his marketing prowess and understanding of customer experience to shine a spotlight on the intricacies of the tequila market. He observes the dynamic landscape of the tequila industry characterized by intense competition among 2,000 brands, emphasizing the need for differentiation and effective marketing strategies in a market with only 500 true competitors. Baer highlights the unique production elements of tequila, such as its geographical limitations in Mexico and the critical role that factors like agave growth play in product quality, making it a fascinating realm for business innovation and strategic differentiation. Key Takeaways
- Speed is a significant competitive advantage in business and customer experience by allowing companies to deliver value more efficiently.
- Eliminating internal handoffs and processes that slow down operations can give a competitive edge.
- AI is impacting customer expectations, and businesses need to adapt to meet changing demands.
- Businesses need to focus on strategic growth and innovation to stay ahead of competitors and meet customer needs.
- Value-added time in business operations must be maximized by minimizing non-value-added activities for increased efficiency and profitability.
- Tequila industry faces challenges in marketing and differentiation due to the competitive nature of the market with numerous key players and brands.