The GaryVee Audio Experience How to Make Selling Products Online Feel Like a Hobby
Oct 11, 2021
Joining the discussion is a co-host from 'The Deliverr' podcast, a savvy mind in e-commerce. They dive into launching successful online brands, stressing the fusion of passion and market insights. The conversation explores creative marketing on TikTok and the need for authentic brand storytelling to engage younger audiences. They also tackle the evolving realm of social commerce, emphasizing frictionless shopping experiences. Finally, they underscore creativity and personalization as keys to enriching customer interactions in the digital marketplace.
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Episode notes
Darnold's Choice
- Gary Vee recounts advising Sam Darnold to choose the Jets over another agency, prioritizing the player's career.
- This demonstrates his genuine care for individuals he works with, extending beyond business.
Product Selection
- Choose a product category you are passionate about, making work feel like a hobby.
- Alternatively, focus on high-margin, low-competition products with efficient shipping and social media potential.
Owned Media
- Prioritize building owned media channels (e.g., podcasts, shows) over traditional advertising.
- This allows content repurposing for ads and fosters organic brand building.