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Richard Shotton is an Author, consultant, & speaker. 00:00 The Tipping Point and Behavioral Science 03:08 Making Behavioral Science Practical and Understandable 04:19 The Evergreen Insights of Behavioral Science 06:35 The Importance of Replicating Experiments 08:09 The Power of Concrete Language 10:28 Confirmation Bias and Moments of Openness 13:16 The Fresh Start Effect 15:25 The Impact of the Fresh Start Effect 19:44 The Power of Commitment and Consistency 24:15 Making Behavior Change Easier 27:18 The Need for Consistency and Habits 29:22 Adding Friction to Discourage Behavior 31:52 The Pratt-Fall Effect and Admitting Flaws 36:10 The Power of Social Proof and Scarcity 40:18 Stated vs Revealed Preferences 46:34 The Complexity of Human Behavior 50:13 The Ever-Changing Field of Behavioral Science 51:06 Debunked Study: Nominative Determinism 52:29 The Challenge of Disseminating Robust Studies 53:57 The Incentives in Academia 55:47 Surprising Knowledge: Nine Enders 58:58 The Challenge of Change 01:00:01 The Paradox of Behavioral Science 01:01:19 Wrap-up and Resources Find Richard Here: https://www.linkedin.com/in/richard-shotton/ My links: Free Clarity Call: https://calendly.com/jamesbrackin/1?month=2023-09 🎙 Podcast: https://podcasters.spotify.com/pod/show/james-brackin 📸 Instagram: https://www.instagram.com/jamesbrackiniv/ 🐣 Twitter: https://twitter.com/Jamesbrackiniv 🕺 TikTok: https://www.tiktok.com/@youcantoopodcast