Turn Strangers into Pre-Sold Patients (The Before-During-After Marketing Playbook)

Visibility without trust doesn't book premium, ready-to-buy patients. In this episode, I break down the trust-building assets every aesthetic or wellness practice needs across the entire customer journey, before, during, and after. I share how to engineer content, frameworks, guides, emails, events, and your consult flow so they shorten the trust timeline, pre-sell your authority, and lead patients directly into your signature offers.

HIGHLIGHTS

• How to design a 3-stage trust ecosystem.

• The 4 content pillars that build authority.

• A replicable authority funnel (with opt-in + email sequence) you can spin up now.

• How to use the CARES consult to systematically stack trust during appointments.

• Follow up ideas that compound trust over time.

RESOURCES + LINKS

Try Ask Heather AI for 30 Days HERE

Apply for The Med Spa Advantage HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com