What Facebook's New Algorithm Update Means for Marketers in Early 2018

[00:27] Today’s Topic: What Facebook's New Algorithm Update Means for Marketers in Early 2018

[00:36] Mark Zuckerberg recently announced a new algorithm that is supposedly about connecting people.

[01:00] Facebook makes money off of advertising.

[01:11] Your ads will have a tough time showing up organically, so get ready to spend money.

[01:30] Historically, they have updated their algorithm for years, but this always increased their ad revenue.

[02:01] Neil has spent hundreds of thousands of dollars trying to “buy fans”.

[02:17] Every time Facebook updates its algorithm, it will be harder and harder for you to gain traction with your ads.

[02:25] Don’t buy fans, instead spend the money to drive traffic to blog posts and websites.

[04:00] Neil spent money on something that didn’t help his business, while Eric spent money on ads.

[04:35] YouTube isn’t as “harsh” with their algorithm.

[04:53] Anything Facebook sees as a weakness in their site, they try to improve upon using an updated algorithm.

[05:15] Facebook needs to promote video more than anyone else.

[05:34] Social networks are attention-based and they are constantly trying to buy your attention.

[06:02] That’s it for today!

[06:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

What Facebook's New Algorithm Update Means for Marketers in Early 2018 | Ep. #567