S2E14: Skype In Memoriam, Third Spaces, Sonic Branding + The Future of Family Banking

Welcome to Label Sessions Presents... the podcast bringing you what you need to know right now if you want to lead change at work, and introducing you to the leaders from the world's leading innovation expert network.

This week, join Maxine Mackie + Josh Nixon of Label Sessions alongside leaders Tim Wieringa + Walter Seepersad to showcase their stories as well as delve into the latest innovation in business, tech, sustainability, and more.

For the full list of stories mentioned in this episode check out:

Starbucks have announced that they are doubling down on the concept of being a ‘third space’ between work and home.

People say more people than ever are working from home but actually we can mostly work from anywhere.

Are there opportunities to create new kinds of spaces? New kinds of coffee shop? Co-working? Gym? What kinds of new spaces could emerge and what do we need to emerge if we are to make remote working work?

https://sherwood.news/business/starbucks-tells-shareholders-its-doubling-down-on-third-place-playbook/

Magnum have launched a new sonic identity that builds of the positive associations that people have around biting into an ice cream.

Tiktok are using sound to stop teenagers using the app for too long.

Why is sound so powerful for brands and product designers? And why have brand and product leaders been so reluctant to use sound in the past?

https://www.creativebloq.com/design/branding/magnum-abducts-our-radio-waves-with-ingenious-sonic-branding-ad

https://newsroom.tiktok.com/en-us/new-ways-we-are-supporting-parents-and-helping-teens-build-balanced-digital-habits?_hsenc=p2ANqtz--iC5fyrV7GQutUn8WlEU6K82TRhq0o4i14wcosgksdjB3Q90WvZleaQq8trII-fctVMChGmrXvzJcR21PcEZeMEWIg06yHGsgZM36FCMEDFWHyt60&_hsmi=351337589&utm

How should we remember Skype?

Now that the product has been sunset by Microsoft many people are talking about Skype as an example of failure because the brand is no more.

But now they are owned by Microsoft video calls are very much central to the parent company proposition.

So should we remember Skype as an innovator or as a loser of the pandemic?

https://www.theguardian.com/technology/2025/mar/09/skype-shutdown-memories-video-calling

Mastercard are partnering with Likecard in the Middle East to create a new family banking proposition.

What is the future of family banking, and why have incumbent banks found it so hard to get this right?

https://gulfbusiness.com/new-family-banking-solution-launches-in-mena/