[Top Agency & Direct Response Series] Political Fundraising Success Secrets With Kurt Luidhardt

Kurt Luidhardt is the Co-founder and CEO of Prosper Group Corp., a digital agency that develops online strategy, media, and fundraising for Republican political campaigns and conservative advocacy. Under his leadership, The Prosper Group has raised over $500 million, helped elect more than 100 Members of Congress, 15 US Senators, 15 Governors, and a President, and earned Inc. Magazine's 2019 Fastest-Growing Company recognition. Beyond politics, Kurt is an investor and expert in marketing to Christian and conservative audiences and a Co-founder of Liberty Business Alliance, which helps businesses reach the $5 trillion Liberty Spenders market.

In this episode…

Political fundraising has evolved into a high-speed, high-stakes digital game where timing, messaging, and emotion determine success. Some campaigns raise millions from small-dollar donors while others barely move the needle using the same tools. What separates fundraising that scales fast from efforts that quietly fail?

Drawing from years of direct response and political fundraising experience, Kurt Luidhardt explains that the most successful campaigns combine urgency, emotional storytelling, and disciplined testing. He highlights how engagement signals and list hygiene matter more than sheer audience size, and why compelling offers like donation matching dramatically increase response rates. These principles transform passive supporters into active donors, enabling campaigns to scale quickly without compromising trust. He also notes that experimentation and audience awareness are what keep fundraising effective over time.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Kurt Luidhardt, Co-founder and CEO of Prosper Group Corp., to discuss political fundraising success secrets and direct response strategy. They break down building digital fundraising operations, creating irresistible offers, and using urgency to drive action. Kurt also shares insights on applying these tactics to values-driven business marketing.