Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart #599 - Secret Amazon Strategies from China
Howard Thai, the legendary "Professor of Amazon," is back to share his game-changing insights straight from the playbooks of top Chinese Amazon sellers. Curious about the secret tactics that can revolutionize your Amazon product launch? He'll reveal how to optimize your listings, uncover top-performing keywords, and navigate the surge of Chinese sellers on TikTok Shop following recent policy shifts. Plus, get a glimpse into Howard's unique journey, his time in the US, his return to China, and his passion for the epic anime Naruto.
Our conversation doesn't stop there. We'll dissect the global selling opportunities on TikTok Shop, highlighting the stark differences in ease of access for Chinese sellers compared to others. Learn the proven strategies for success on the platform, including the importance of daily multiple video postings, leveraging affiliates, and smart ad usage. Discover the potential of live shopping and the groundbreaking impact of AI influencers in China, and how US sellers can adopt these innovative practices.
Lastly, we'll tackle the escalating challenge of ranking products on Amazon amidst soaring PPC costs and the growing emphasis on external traffic. Howard shares actionable insights on using external deal sites like DealNews and Woot to drive traffic and boost product rankings. Dive into practical advice on securing initial reviews and sales through varied promotional tactics, including social media and PPC. Plus, get an insider look at different deal strategies to maximize visibility and sales, and hear about exciting travel plans to China with Howard, promising new adventures and networking.
In episode 599 of the Serious Sellers Podcast, Bradley and Howard discuss:
- 00:00 - Strategies From Top Chinese Amazon Sellers
- 05:13 - Global Selling Opportunities on TikTok Shop
- 07:33 - Strategies for Amazon-Selling Success
- 10:24 - Strategic Launch Using Outside Traffic
- 11:03 - Ranking Products With Deal Sites
- 21:03 - Inventory Management in Sales Transactions
- 23:05 - Amazon Inventory Strategy and Temu Marketplace
- 31:30 - Mastermind Event in China
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
Transcript
Bradley Sutton:
Today we're going to talk to a seller who used to be one of the top 100 sellers all time at Amazon and even has the nickname Professor of Amazon. He's going to give us some inside strategies from top Chinese sellers, what they're using for launching that you've probably never heard of before, like using what deals and more. How cool is that? Pretty cool, I think. Do you want to see how your listing or maybe competitors listing rates as to best practices for listing optimization? Or maybe you want to compare a group of ASINs or Amazon products to see how they compare to each other? Maybe you want to see within seconds the top keywords for a single listing or a group of listings? You can do that and more with the Helium 10 tool listing analyzer. For more information, go to h10.me forward slash listing analyzer.
Bradley Sutton:
Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that's completely BS free, unscripted and unrehearsed, organic conversation about serious strategies or serious sellers of any level in the e-commerce world. We are going on the other side of the world, completely different time zone, a different day. I think it's like Saturday over there. It's Friday night here at Helium 10. The whole entire Helium 10 had the day off today. Like, sometimes they give us random days off like a recharge, so they're like you know what? Everybody in the whole company, you guys, get the day off, but I'm having Howard have to record again because there's technical difficulties. So you know what? I'm coming in on my holiday, on my, my vacation day, at uh, what time is it? 8 pm on a Friday night and I'm like I'm here for you, Howard, because I need the world to know what you have to say. The professor of Amazon. Guys, Howard, welcome back to the show.
Howard:
Thank you very much Bradley. Nice to be back on.
Bradley Sutton:
You notice my shirt here?
Howard:
Oh wow, yep, Naruto. Well, I love Naruto.
Bradley Sutton:
You and I are about the same age, like literally months apart, and so I think we both grew up with some similar things. So you were probably in your UCSD really close to me days when you were into Naruto here, and I believe you went even to Japan and even got more into it, right?
Howard:
Yeah, I'm really into Naruto and I'm side by side with Japan when they released the translated version of it.
Bradley Sutton:
You're back in China. How long have you been back in China?
Howard:
I left the US on June 10th so I came back here around June. I was traveling around with uh in Beijing for the family, and then uh Xi'an for my mom, my wife's side. Then uh, I went to um, I went back to around like July 4th or 3rd or something like that and I'm here to stay.
Bradley Sutton:
So I've been back, been back like for good, back like like for good or like for a year, or what would you talk?
Howard:
well before before the whole covid stuff. I've been in China since 2009, so I'm like one of the first Chinese Amazon seller here, like I mean basically a China-owned company that is selling on Amazon.
Bradley Sutton:
Ah, that's right, I forgot about that. You were always based out there after you for a long time, but then you came back here because, yeah, China was not exactly a great place to be during COVID, so that's why you're out here, okay, okay. So yeah, in your honor. Anyways, you see I'm wearing my Chinese baseball team hat, even got the Chinese colors on the side here. So, yeah, there we go. All right, I'm right on theme with the Naruto and China hat. Now, first thing I want to ask you I've seen you talk a little bit more about it, um, lately is now that you've been back in China, maybe your eyes have been opened a little bit more uh, about the strength of Chinese sellers on TikTok shop. Because I think in the beginning, like TikTok shop was mainly like all right, us companies a little bit harder for foreign companies to get on. But now correct me if I'm wrong TikTok shop has kind of like opened up the floodgates where now, all of a sudden, there's a lot more Chinese sellers on there. Is that right?
Howard:
Okay so before, like TikTok shop was only for in China, right, US was only for sellers that are selling in Amazon over $2 million. Then after, like recently, like last month, like early, early last month, they opened a floodgate to everyone. But there is still requirements, so there are little requirements, they have to be a seller and so on. But uh, it was like it's like wide open kind of you could say.
Bradley Sutton:
And for like for you know,USs customers it's pretty strict, you know, not not too strict. Like team I've been trying to get on Tmula. That's just ridiculous. I got to take pictures of me holding up signs and the 17 different addresses have to match. It's crazy. But TikTok shop was not too too hard to get signed up for. I think I got denied the first time because an address didn't match but I got it hooked up pretty fast. But foreigners, you know, like if I'm in Estonia, if I'm in Argentina or wherever, it's impossible to sign up for TikTok shop unless I've got like a friend or a family member who's got a social security number who can tie to the account. But if you're Chinese they get to skip that requirement.
Howard:
Well, no, they get registered as a Chinese to get in.
Bradley Sutton:
That's what I mean. They don't need to have a friend or family who has a social security?
Howard:
So if you are a Chinese Hong Kong or Taiwan then you don't need that. Um, you know, you can just use your own nationality to get in and sell on TikTok shop US. And actually the good thing is about this. Oh, I'm not sure if it's good, but let's say, in China, I mean, it's always like, oh, everyone favors China, right, but the TikTok shop in China is global selling, meaning they open all the countries up US, UK, Malaysia, Indonesia, Philippines, Vietnam and also Thailand. Was it Thailand or Malaysia? I forgot, it was like all of the list of TikTok shop that you can actually sell on. So it's not just one and US is only for one right now, and I don't even think we can even open TikTok shop UK.
Bradley Sutton:
Yeah, yeah, I know UK was there before US, but I they're not. Really. It's not like Amazon, where your Amazon token is connected and then it's kind of like you just switch and then now you're on your UK token or something. You can't really do that on TikTok shop, that's. But you're saying Asia, you can, Okay. So now, now lot of uh sellers out there. Hey, that's not fair, why? Why is TikTok shop giving uh, giving advantage to Chinese sellers? Hey guys, it's a Chinese company, they can do whatever they. They can do whatever they want. Um, what are the majority of the Chinese TikTok shop sellers doing? Are they shipping from like Amazon inventory warehouses in US? Or are they doing the kind of like Temu-ish direct shipping, using those subsidies, uh, to customers who buy the product?
Howard:
So there was the old-fashioned TikTok. So right now mostly it's based in the US inventory for TikTok shop or fulfilled by TikTok mainly it's all fulfilled by TikTok. Or if you are a seller to open, probably just like a seller-fulfilled TikTok in the US, though You're not supposed to be. Yeah, mainly that's what it is.
Bradley Sutton:
Any like little mini hacks or or TikTok shops. You know, before we get onto our Amazon stuff, uh, that you can. You know that you've learned since you've been back there, like like, uh, I'm wearing my red hat today, but I could be wearing my white hat. No, I'm definitely not wearing a black hat. So no black hat strategies, but but what is a one you know quick? You know, I know we usually do 30 seconds, 60 seconds strategy at the end of the show. We'll do an Amazon one then. But what's a 30 60 second tip you can give us about TikTok shop?
Howard:
I'm not sure what level people out there are, but uh, from what I know is uh in the US they're pretty much getting started. So there's just, it's just like Amazon you got to spend money to get the velocity. You need to start making sure that you get a lot of uh affiliates and you're also making sure that you're posting, making sure that you're uh having more videos a day continuously and doing ads.
Bradley Sutton:
So that's multiple videos a day. Somebody should be posting uh to their like brand page and then, at the same time, don't just rely on that, but use, use affiliates, what? What about live Like? Like you know, should we be in the live streaming? Is that? Is that like a? I know it's obviously not on a level of of China, like I saw that one lady in China who has like this I don't know what, what you call it, but like a, like a conveyor belt, and then products are coming and she literally shows her product for two seconds, throws it away two seconds and she's making millions of dollars. I know America's not at that level yet for live shopping, but what should sellers be doing for live shopping? As far as TikTok shop goes?
Howard:
China still doesn't have the culture for the US side live shopping. So we still have in the US. We still have a chance to US. We still have like a chance to like really do a really good job on the live because the way they uh speak and so on. But right now it's getting more and more uh sophisticated in China they're doing using AI influencers, doing all the lives, so in 24/7 they could be doing live every single second. So that's something that we need to catch up on. And things like tools. All the tools you think about TikTok is made by China. Right, Douyin is from China, and then TikTok is a version of Douyin with a little less functionality, and all the tools out there that you can think of for TikTok is made by Chinese companies. So if you really want to learn more TikTok, you should probably learn from the Chinese first and see what you can get out of it.
Bradley Sutton:
Yeah, and then now, like I said mentioned before, Temu is also trying to recruit US sellers. I don't have much to say there, but I know Temu is actually last month was in some trouble. Chinese sellers were actually upset with Temu. They were storming the offices and stuff like that. So I'm not sure what the future is for Temu, but it's still a very strong marketplace. It's like number number two or three as far as app usage and stuff. So that's a that's one to to be on the lookout for too. But mainly we like to talk about Amazon here and uh, I didn't. I didn't get to see your last mastery call that you did in your Elite Sellers Society, but I saw the outline of it and it looked like it was all about how to use deals. So, first of all, what deals are you talking about? Is this like lightning deals, deals of the day, prime, exclusive discounts, all of the above? Or what was your major focus for this?
Howard:
topic. So the master call that we had regarding deals was mainly talking about outside traffic deals, because Amazon right now is. Why is it getting harder for it to do Amazon? It's because Amazon wants you to push external traffic. That's why it's harder. People are doing the old way. They're doing only the one that yo go to BBC and everyone's does BBC. Bbc costs are going up so you have to do outside external traffic and what the deal was talking about is using the high ranking, all the stick deals, deal news woods and those kind of deal sites to help you rank your products. Let me just talk about it. So those are deal sites. Probably most of you guys heard of it before. So these deal sites are where Anchors starts coming in right. Anchor is the first people that came in with the deal sites to rank products back in like the days uh. So what it is is that you put your product on the on the deal sites. You push it to. Either you push it to your uh uh Amazon or you push it to your website. So when, if you put it, put it on, if you push it on uh on Amazon, then you will be able to rank your product on Amazon with the sales velocities and so on, keywords as well, um, and you can even put uh. And then, if you put it on your website, you're able to make sure that your product is either, when people go onto the website is, either to buy it from your website or to Amazon directly, because there's a go to I won't buy on Amazon kind of like little tag or little uh, a little button so they can. Depending on if you are matured or not. If you're already matured, you're just going to go, uh, directly to Amazon. But if you're like already pretty well off and you're like kind of, um, not, you're not sure if you need to rank or not, they can turn on and off the button to go to Amazon. So based on if you need to..
Bradley Sutton:
Let me ask a quick question Is that going to the canonical URL or is it just going to the ASIN-based URL?
Howard:
It could be anything, any URL you want.
Bradley Sutton:
That's one thing I haven't tested, but whenever I tested it for years and years, it's not like, oh, I'm going to get to page one for keywords that are in my canonical URL. But you could always see if you ever did a deal site or some outside traffic or in Google just going to your base canonical URL, then if you had some good keywords in there, like coffin shelf or something, you would see a bump just on the velocity. Have you done any testing on that recently to see if, like, those words in your canonical still matter or it doesn't matter as much anymore?
Howard:
Canonical probably what matters, but we're talking about the URL in general, right? what you can put like some kind of special URL in there that would be able to uh to rank your product as well.
Bradley Sutton:
Well, yeah, I mean, once you start doing that, though, where were you? I mean? Yeah, I mean you could put a fake canonical URL, potentially, or even a two-step URL, but now you run the risk of getting on Amazon's bad side if you're doing that for the purpose of ranking, but then Amazon could never say anything about your regular canonical URL. Amazon is the one who provides that. You're all just curious to see if you still saw some residual bump. Okay, so then when you launch a new product, let's just say you don't are. Uh, let me give you a scenario. Let's just say that this is a new product for a new brand. Whether I'm a new seller, I'm a old seller, whatever, this is a new product for a new brand. So I don't have too much outside traffic. I don't have a huge email list that I can say go to this listing. What would your launch strategy be? Leveraging these deal sites and, if any, internal Amazon deals?
Howard:
So we could use we call it a strategic deals ranking style to get onto, to rank your Amazon product. First, we look at it, we have to make sure that we have at least 10 reviews and 10 uh, uh, 10 sales a day or something. So that goes from like doing like promotions, uh, social media, like those Amazon influencer coupons, uh, and also PPC. So as long as you get that 10 orders a day, we can actually put you into a special program. It's on Woot, right? So being able to first list..
Bradley Sutton:
W-O-O-T?
Howard:
Yeah, Woot is an Amazon-owned company, so they're able to be able to put your products on Woot. And Woot can do four things Like. One of the things was talking, was you talking about launching a product? The second thing is to be able to like uh, this, uh, uh, clear, clear on all the, all the discontinued items, uh. Third is, if you were like ranked top five you want to be, be, be aggressive and rank number one, or if you're stale, stagnant on like bottom of the page, or like on bottom of the BSR, 100 BSR or something, then you can do something to give yourself some momentum and kickstart the algorithm again and be back up and movable, you know, be able to be ranked again on those old listings. So if you qualify from the requirement that we just talked about, then we could be able to push you into a Woot kind of a special program. What it is is that Woot will be like buying from you, like a wholesaler, right? They're going to be buying your product and, based on your Amazon's average two weeks of sales, they will use that as an average and, with that said, they will then look at it and said, okay, we are able to do three best deals consecutively. So best deals is normally seven days, right? You could either pick seven days or 14 days. So if you want to rank your product on launch wise, we'll do a 14 days best deal, and so. But then in between each best deal, it has to be a seven day rest period. So all three of the all three of the best deals with 14 days could be um, the same price, right? I I mean the best deal price, right? Usually 15% off the normal price you're really selling on. So at that they're looking at oh, two weeks ago, how much sales have you gotten? And they're going to be holding your inventory most likely for 56 days of the for 56 days, meaning that 14 days, seven days, 14 days, seven days and 14 days. So there's three actually 14 day best deals. So then, within those times you are able to do, if you have option to do, deals like lightning deals, within that that seven days, you'll be able to do it with your own account. So they will take the buy box, they will be able to take the buy box from you. They'll take your.
Bradley Sutton:
Woot we're talking about?
Howard:
Yeah, what will take your buy box from you and it's just like moving your inventory to their account, right? So um.
Bradley Sutton:
So if they're using my FBA inventory, it's not like I have to send them inventory directly to some Woot warehouse or something.
Howard:
No, you just have to confirm and let them move those inventory over to their account and it'll just come off of your FBA inventory. From there it could be. So that's a lot of inventory, right? If you're looking at the average two weeks ago and then you have 56 days worth of inventory, that might be a lot. So they will then negotiate a price with you and if you're okay with it, there it is, they're going to start doing your best deals and then your best deals you will not get the buy box?
Bradley Sutton:
What do you mean by negotiate a price, what price the product is going to sell at, or what price we're kind of like selling to what?
Howard:
Selling to what? That's the wholesale price, right?
Bradley Sutton:
What do they? What do they usually like? Like, what's the range? Like, like percentage wise off of your retail price that they're they expect?
Howard:
So it matters a lot about velocity, how much sales you're getting and how much the price point of the product is. If the product is like a hundred dollars, then the percentage uh, like, uh, you're like it costs like uh, say a hundred dollars, right, your cost is a hundred dollars then they'll probably say, hey, I'll take like 70, I'll give you 70 of that. But if your product is a 10 item or 20 item, very cheap, they'll probably lower that to like uh, uh, making it like 40 percent, 30 percent, 40 or something like that. Uh, depending on I'm sorry the price of the deal the price of the deal, not not the cost of your product, but the price of the deal they'll lower it to down to 30 percent. So, depending on how much you remember you don't have to pay anything when they, there's no other extra cost.
Bradley Sutton:
So you're not paying Amazon fee and you're not paying the shipping and and stuff like that?
Howard:
Nothing. It's not even storage right, storage is on them, but the but the problem is PPC is on you. You still have to pay for your PPC, because if the product of brand is, it's still yours right.
Bradley Sutton:
But if they have the buy box? If Woot has the buy box? I'm still able to run the PPC, though it's still going to give me impressions and stuff?
Howard:
So a sponsored brand uh, you can always do, but the thing that you have to do special is you have to use Woot’s portal for PPC in order for you to see. But the great thing is that you can copy over, download your PPC uh report. You know how you like upload the PPC file. You can also download it and then upload it directly to Woot system using same format, the same campaign structure and so on. So it's pretty much like you're copying and pasting it.
Bradley Sutton:
So then let's say I had, you know, an ASIN or an FBA SKU, had 3000 units, and now I close a deal with Woot. I don't have to close my SKU, it just automatically transfers to Woot all 3,000, at least during the time that they're running the deal?
Howard:
They will agree on the amount of quantity to take from you based on your moving average of the two weeks, and you negotiate, say hey, I'm going maybe do more PPC at the time or I'll do other external traffic or something. Then they'll give you a quantity after the quantity and the cost that you're going to be selling to them. Then they will be using that to uh to push traffic and so on. So at the same time you can also use Woot’s website to post your product there. They will automatically be sending external traffic from their website to Woot uh for, to your deal on what uh on Amazon. So there's all that. So let me give you an example. Okay, you have a thousand pieces that you are selling to Woot at $10. And all of a sudden, everything sells out, except they only sold 900. You have 100 left. They will put that 100 back into stock in your inventory and that 100 that they put into stock will start from zero, zero storage date.
Bradley Sutton:
So even if it was there like three months or four months, it kind of resets after Woot gets their hands on it in other words?
Howard:
Yeah, so if you have like old inventory, that's great, because then it's like you can reset the storage date for those for the image getting held back and from the 900 pieces then they will. They will times uh, ten dollars that you're selling to them, so that that will be $9,000, right that they're going to give it to you after 20 days.
Bradley Sutton:
Some of these discounts. It's, it's, it's pretty heavy. It might be like what's your target when you help sellers do this Like, are you trying to pick a price where they can break even or where they only lose 20%? You know, let's say we don't use this strategy and we just do a traditional one like me, like just PPC launch, you know, like, of course I'm still losing money because I'll do like a 40 % off discount code or 50 % out, you know, just to get that momentum now with what you don't have to get that momentum because they're pushing so much. But, but what's your like, how do you help sellers budget for, for, hey, you're going to lose 20 % on this Woot deal but don't worry, it's going to make up for it, or are you actually trying to find a break-even point or what are you trying to do?
Howard:
Most of the time I would say that you would probably break even or lose money right, because you're trying to launch a product, you're going to do PPC, you're going to do hard, so that's not going to really make you money. You're just trying to get rid of inventory or doing velocity of sales for launching. And for the other side, where you're talking about like you're just trying to sell it and not do PPC, then I've seen the cases that you're actually making money because it's like an outlet deal, turbocharged. You have three of them and in between those seven days you can add extra lightning deals in there to even spike up the algorithm even more.
Bradley Sutton:
So Woot’s deals last seven days or?
Howard:
Woot's best deal lasts 14 days each time, right? So it has three of them.
Bradley Sutton:
And then you have to have a break for seven days?
Howard:
Within that seven day break, you can have lightning deals too, your own, or Woot's? That means that there's two lightning deals you can put in there in between. Huh, if you qualify for the deals at the time, you know.
Bradley Sutton:
Now you mentioned some other deal sites. So, like this lounge, like it just works by itself, all right, you go Amazon Woot, Amazon Woot, back and forth. Uh, but then like, in what situation would I use another website, like Slick deals or some of these others that you mentioned?
Howard:
Um, Slick deals is great, uh. If you even go to uh Slick deals and search your competitor, or search that, your keyword, you'll see a lot of your competitors are on there already that are selling you're talking about like tea or coffee, even like supplements are all in there. Like on on like uh Slick deals. Even Woot uses Woot, which is an Amazon company? Amazon also goes to Slick deals to advertise their products on there. The reason why is like the deal of the day or best top deal right now. They also use that to bring in traffic. That's where the traffic is coming from, right. Yes, they put you on a better position on their deal page as well as they bring external traffic into Amazon through like deal sites such as Slick Deals, deal news and Woot and Woot and themselves and other deal sites. Aggregator deals, aggregating sites.
Bradley Sutton:
What else is working for you on the Amazon side, be it advertising, if we're still talking about launch or you have more to talk about deals, what other nuggets can you give us today?
Howard:
Why we have this Temu thing right here. Right, Temu themselves. You can make money and you can also, if you want to really clear out inventory, which everyone else out here that does Amazon or does internet selling, e-commerce or something, has a problem. This is called overstock or like dead, discontinued items. You're using Temu to push out your dead, discontinued items. So, look, if you, if you just post it up there, it's not going to sell, most likely it's going to just be whatever. Right, but you have to work out a special agreement with with Temu. Hey, Temu, I want you to help push this product. I'm going to be at this price, a low price. So please, let's work out a deal, send traffic to this page and they will send traffic to this page, and we've seen 20,000 orders a day on that product, just almost like a top deal or deal of the day, which it's not as on Amazon, which is not as good as before. But now this is like really doing a really good job on clearing out your inventory. We're doing this with a lot of clients right now. The thing is Temu, yes, they're getting very a lot of criticism back in the day or last couple months ago. Uh, these are mainly factories. These are many factories that does not know how to sell. They're giving cheap products. So there's two ways. There's two problems that are that Temu had with those uh sellers. Those are the first generation sellers we call it uh first generation. And then those are the ones that are factory. They're giving Temu bad inventory and they're also very slow at giving shipping or something. So those are the two where they charge the supplier or the factory cost on that. That's why people are complaining.
Howard:
Second generation people which are based in the US that are selling and using their inventory in the US warehouses here now. So those are not having that kind of problem because they are like Temu has all most uh are are getting all the Chinese Amazon sellers into Temu right now to help themselves. So they getting ready for all the inventories in the US to sell on their website. So, yes, Amazon is trying to do the old-style Temu where they ship from China, but right now Temu is in US and recruiting all the Chinese sellers to put their products into Temu at a lower cost than on Amazon, because Amazon they and Temu they have to be 15 percent less than Amazon. That's one of the deals. So that's how they're rushing in and trying to get all the all the people to come in to uh sell on Temu, especially right now.
Bradley Sutton:
It's all all Chinese sellers yeah, like I said, I've been trying to get on there. Um, I know they're pushing, you know they approach me and, um, even me who they're trying you know, they know who I am and stuff and and they wanted to to help me get some accounts up so I can do some content on it and even despite that, so, so they already know I'm just like this is. So you know you would think that this might be a little bit better service. Uh, I still can't get approved. So so you just imagine if, if you know like you're trying to go to them, like it might be even harder. Um, all right, now you know a lot of your, your advanced strategies. You give out your special masterminds and you know, every year you try and do it, it seems like a little bit better. You know, like I remember, uh, first year I think you did it in Vegas you rented a mansion it was funny it was the exact mansion that we were about to rent a different year for for a Helium 10 party I saw it in the same place, probably that you did. And then the next year you like rented this huge castle in France. And then the next year, like, okay, we're gonna go ahead and rent an island in Thailand, and so this year, I believe you're taking the show to China. So tell us a little bit about what you have planned and where people can go to get more information.
Howard:
Uh you find the information on our website Uh, it's elitesellersociety.com/ess2024. It's two zero two four. Um, we're actually doing it in Ritz Carlton, Sun Zhen, Fu Tian Uh. So it's going to be really really cool. Uh, we're we're trying to get you into one of those. Uh, this is our third time, I believe, in Sun Zhen and we had it where we were thinking. Right now we're trying to plan where we can bring our attendees to some Chinese big Chinese seller's office and show them around as well as taking them out, as well as this two-day main event. Of course, it's on the 22nd and 23rd of October, so that's gonna be really good. We have like Temu there. We have TikTok there. We have uh, uh, other big, uh big people. I'm right now we're talking to Alibaba and and and Seller sprite and stuff. They're they're coming and stuff like that. So there's like so many like really cool people that that or not, people that you should network with there. So that's like uh, I believe we're getting the co-founder of uh Temu. That's gonna be there. So what I would say is there's a lot of opportunity. Uh, in China, everyone is doing the 996 or doing a lot of. It was really learning a lot. Okay, so they're like, doing like they're already at TikTok level. They're mastering that. They're going into, like Facebook, Google ads, they're going to the Shopify side.
Howard:
So, uh, as, as a seller e-commerce it's not just only Amazon you need to expand yourself to social commerce. We're talking about social commerce. It's in TikTok and YouTube, YouTube has their own and also like Shopify, because you need to have Shopify, because people will bounce to your website to try to check you out and also multi-channel marketplaces such as Walmart and Amazon, and, uh, Ebay and other Etsy or or whatever it is. There's a lot of other channels that you should put in there yourself, as well as other countries, right, they, each country has their own, so you can expand. That way. You need to start looking into different channels, because it's getting even Amazon scared of TikToker. You see there were Temu, right? Yeah, they're trying to like, do their, do whatever they're doing, trying to catch up, because they're eating a big chunk of their pie and Temu is supposedly number ranked number two now as second marketplace.
Bradley Sutton:
Howard, I hope to see you. Maybe in China. I should be going to China sometime this year, I'm positive. Maybe I might be in Shanghai, but I have to take a trip down to Zhenzhen and we can go to Macau again or some other place. But it was great talking to you again and I hope to see you either here stateside or in China real soon.
Howard:
You do.