On today’s podcast episode, we discuss how Google embedding an AI chatbot into search changes things, why Anthropic’s Claude API could reshape search, and why tech companies might not be the winners of the AI search war. Join Senior Director of Podcasts and host Marcus Johnson, and Senior Analyst’s Gadjo Sevilla and Evelyn Mitchell-Wolf. Listen everywhere and watch on YouTube and Spotify.

Report - https://content-na1.emarketer.com/genai-search-advertising-trends-2025#The_lines_are_blurring_between_genAI_search_and_everything_else

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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-google-just-embedded-ai-chatbot-search-might-not-enough-behind-numbers

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Google Just Embedded an AI Chatbot into Search — But It Might Not Be Enough | Behind the Numbers