The Innovation Show
David Rogers - The Digital Transformation Roadmap Part 2
Jul 24, 2024
Author David Rogers discusses strategies for digital transformation including overcoming psychological debt, tech capabilities, talent retention, governance, smart shutdowns, and successful transformations at Walmart and Netflix.
56:49
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Quick takeaways
- Identifying real customer problems is the first step in digital transformation.
- Validating customer interest in proposed solutions is crucial before investment.
Deep dives
Problem Validation: Ensuring a Genuine Customer Problem
In the digital transformation journey, the first crucial step is problem validation. Companies must confirm the existence and significance of a real customer problem. Mark Randolph and Reed Hastings of Netflix tested mailing a CD in a greeting card envelop to check if DVDs can be posted via regular mail service and arrive intact, validating their delivery concept.
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