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David Rogers - The Digital Transformation Roadmap Part 2

The Innovation Show

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Stages of Validation in Business Development

The chapter delves into the significance of progressing through problem validation, solution validation, product validation, and business validation to ensure the establishment of a thriving and lucrative business model. It highlights the importance of verifying essential aspects such as the real problem addressed, customer demand for the solution, product usage, and the ability to derive value from the innovation.

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