Right About Now - Legendary Business Advice

The Week of May 26, 2023 Marketing and Business News: Pepsi Presses Play on Summer with Bad Bunny

May 26, 2023
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ANECDOTE

LeBron James and Taco Tuesday

  • LeBron James joined Taco Bell's campaign to "liberate" Taco Tuesday.
  • He previously tried to trademark the phrase himself in 2019, but Taco John already held the trademark.
ADVICE

Gamify Promotions

  • Gamify Pepsi and Apple Music's summer promotion to increase user engagement.
  • Add a surprise element, like a scratch-off or giveaway, for a dopamine rush.
ANECDOTE

L.L. Bean's Social Media Break

  • L.L. Bean paused social media for May to promote mental health awareness.
  • This decision aligns with Gen Z values, where 71% appreciate brands prioritizing mental health.
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