Google's Plans for Improving Paid Search With Generative AI

Episode Summary:

Welcome back to The Radcast! Tune in for the latest in Marketing and Business news during the Week of May 26, 2023. Discover the exciting news of LeBron James joining forces with Taco Bell to claim 'Taco Tuesday', as well as Pepsi teaming up with Bad Bunny and Apple Music to create a summer sensation. This episode also discusses L.L. Bean's social media break for May and its impact thus far, and more informative news to gain invaluable strategies and to achieve business success. Not to mention, Ryan's Birthday and Memorial Day Weekend shenanigans are not to be missed. Join us for an insightful and informative episode of The Radcast.

• Small Talk
  • LeBron James joins Taco Bell’s fight to liberate ‘Taco Tuesday’ (03:25) https://www.marketingdive.com/news/taco-bell-taco-tuesday-trademark-QSR-marketing/650390/
  • Pepsi presses play on summer with Bad Bunny, Apple Music (04:23)
    https://www.marketingdive.com/news/pepsi-partners-Bad-Bunny-Apple-Music-summer-marketing/650532/
  • L.L. Bean ditched social media for May — here’s how it’s going so far (08:21)
    https://www.marketingdive.com/news/llbean-social-media-mental-health-awareness-month-may-2023/650571/
     
• Radnews
  • This week: Ben Spell - Trusting Your Gut | Building the Good Ranchers Brand (10:55)
  • Next week: Sun Yi - Founder of Night Owl Nation and TEDx Speaker (11:33)
     
• Sponsor
  • Good Ranchers: American Meat Delivered (12:25)
    • www.goodranchers.com
    • $30 off with our code RADCAST
       
• Social Media News
  • LinkedIn brings its verification tools to job posts (14:11)
    https://techcrunch.com/2023/05/22/linkedin-verification-tools-job-posts-adds-message-warnings-potential-scams/
  • Microsoft’s Azure AI Studio lets developers build their own AI ‘copilots’ (15:49)
    https://techcrunch.com/2023/05/23/microsoft-debuts-azure-ai-studio-to-let-developers-build-their-own-ai-copilots/
  • Adobe brings Firefly’s generative AI to Photoshop (18:30)
    https://techcrunch.com/2023/05/23/adobe-brings-fireflys-generative-ai-to-photoshop/
     
• Marketing News
  • Inside Google’s plans for improving paid search with generative AI (19:35)
    https://www.marketingdive.com/news/google-beta-tests-generative-ai-paid-search/651005
  • Peloton’s latest brand revamp arrives as revenue drops 22% (22:25)
    https://www.marketingdive.com/news/peloton-brand-refresh-revenue-gym/651117/
  • Spotify may use AI to make host-read podcast ads that sound like real people (24:55)
    https://techcrunch.com/2023/05/23/spotify-may-use-ai-to-make-host-read-podcast-ads-that-sound-like-real-people/
     
• Sponsor
  • www.takeavaycay.com  (26:33)

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