A Simple Habit That 3x’ed AI Adoption Rates: The 15-Minute Rule ft. Cat Valverde (Enterprise AI Group)

Why most enterprise AI fails — and how Cat Valverde’s 4-week adoption framework shows that the fix is just 15 minutes a week.

Most enterprises are stuck in AI pilot purgatory — running endless experiments that never scale. In this episode of Unchurned, Josh Schachter sits down with Cat Valverde, founder of Enterprise AI Group, to break down what’s really blocking enterprise adoption.

Cat shares her research-backed 15-Minute Rule, a simple 4-week framework that’s doubled or tripled adoption rates — all by making AI implementation human-centered instead of tool-centered.

If you’re a leader trying to take AI from pilot to production, this is your playbook.

What You’ll Learn

- Why most enterprise AI initiatives fail to scale past pilot stage

- How to reduce adoption friction and create lasting behavior change

- The psychological levers that improve user buy-in and learning retention

- How to structure a simple 4-week rollout for any AI tool or workflow

- What metrics actually matter when evaluating AI adoption success

Timestamps:

0:00 – Preview & Intro

1:02 – Meet Kat Valverde

1:42 – What buyers and sellers say in enterprise AI roundtables

3:11 – The challenge of internal adoption

6:20 – The 15-Minute Rule; a 4-week micro-adoption framework

11:45 – The psychology behind AI adoption

12:18 – 2–3× adoption rates and major cost savings

14:45 – Closing thoughts

Key Takeaways

- Pilot fatigue is real — the biggest blocker to enterprise AI adoption isn’t money, it’s time and cognitive load.

- The true KPI: internal adoption, not just model accuracy or ROI.

- Fear ≠ just job loss. It’s the fear of asking “dumb” questions or not keeping up with peers.

- The 15-Minute Rule: a 4-week program built on psychology that uses micro-commitments to build momentum.

- Outcomes: 2–3× higher adoption and ~50% training-cost reduction per user.

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Check out the Key Takeaways & Transcripts: ⁠https://www.gainsight.com/presents/series/unchurned/⁠

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Where to Find Cat:

LinkedIn: ⁠https://www.linkedin.com/in/catvalverde/

Enterprise AI Group: https://www.eais.io/

Where to Find Josh:

LinkedIn: ⁠https://www.linkedin.com/in/jschachter/⁠

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Resources:

The Power of Habit: https://www.charlesduhigg.com/the-power-of-habit