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7 Ways to Repurpose Your Content | Ep. #221

Mar 9, 2017

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In Episode #221, Eric and Neil discuss the 7 ways to repurpose your content. Repurposing your content is a great opportunity to extend your reach and maximize the value of your content. Tune in to find out key strategies of how to repurpose your content in the best way possible and how to avoid the risk of sounding too repetitive.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Ways to Repurpose Your Content
00:40 – Repurposing is maximizing your content
01:07 – First, publish to multiple channels at once
- 01:32 – Use Libsyn for podcasts and Edgar for social media channels
01:40 – Second is reposting
02:05 – Slice up your content into different topics—rename and optimize it
02:42 – Turn your most popular blog post into a podcast
- 02:58 – Base it on the most social shares
03:15 – Fifth, put it into SlideShare
- 03:25 – SlideShare is owned by LinkedIn and you might get into the B2B audience this way
03:40 – Sixth is a partnership
- 03:53 – Have a partner website and cross-post your content
- 04:02 – Do webinars, too!
04:32 – Seventh is to use your content in speaking engagements
- 04:50 – Most people haven’t seen or heard your stuff so it’s great opportunity to share what you know to others for the first time
05:26 – That’s it for today’s episode!

3 Key Points:

Repurposing is maximizing the content that drives people to your website.
Turn your long post into multiple, smaller ones by creating different headlines and optimizing on each point.
Repurposing is also helpful for boosting your traffic and expanding your content’s reach.