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The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
391: TealBook: Building an Enterprise SaaS Against All Odds - with Stephany Lapierre
Apr 4, 2024
Stephany Lapierre, Founder and CEO of TealBook, talks about building an enterprise SaaS against all odds. She shares insights on resilience in entrepreneurship, navigating procurement complexities, and the challenges of pivoting in a startup journey. The podcast also includes a lightning round of valuable insights for entrepreneurs and a wrap-up on the speaker's passion for photography, skiing, and family.
49:08
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Quick takeaways
- Transition from service to software model due to scalability challenges
- Use of technology like AI to provide quality supplier information to enterprise customers
Deep dives
Challenges and Transformation of TealBook's Business Model
Stephanie LaPierre, the founder and CEO of TealBook, initially sold $5,000 memberships as a service to suppliers for enterprise customers. However, the model faced scalability challenges when a larger customer required data on thousands of suppliers, prompting a shift to a software platform. Despite skepticism from investors due to her background, Stephanie pivoted and built a strong team, securing funding and growing TealBook into a seven-figure SaaS business.
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