Marketing School - Digital Marketing and Online Marketing Tips The Power of Storytelling in Marketing: Tips and Techniques.
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Feb 3, 2023 The podcast discusses the power of storytelling in marketing, emphasizing the importance of a good story, relatability, and insights from top storytelling professionals. Topics include using conflict and suspense, the Dan Harmon Story Circle, and the storytelling techniques used in The Lion King. The hosts also highlight the significance of identifying key moments in a story. Overall, the podcast provides tips and techniques for utilizing storytelling effectively in marketing.
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Storytelling Creates Conviction
- Storytelling brings people on a journey and creates conviction beyond product features.
- Great storytellers (e.g., Disney, Steve Jobs) make audiences feel part of that journey.
Emotional Roller Coasters Hook Audiences
- People need an emotional roller coaster to stay engaged with a story.
- Curveballs, ups and downs, and suspense make narratives compelling and memorable.
Make Stories Relatable
- Make your story relatable so the audience can see themselves in it.
- Avoid boasting about unattainable success because most people won't connect with it.