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Developing a distinctive marketing tone with CB Insights' Anand Sanwal
May 30, 2022
Anand Sanwal, CEO of CB Insights, discusses the unique approach to content marketing at CB Insights. The podcast emphasizes the importance of adaptation and pivoting in business, commitment to excellence, prioritizing what matters for growth, and maintaining a distinctive marketing tone in the B2B industry.
32:51
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Quick takeaways
- CB Insights shifted its target market based on customer feedback and conversations, expanding beyond VC and M&A teams to help functional heads in large enterprises make technology decisions.
- CB Insights established itself as a recognized and influential brand in the B2B space by leveraging their research and data set to create valuable content with a unique voice and style.
Deep dives
1. Prioritizing good decision-making speed
Making multiple decisions in the time it takes the competition to make one increases the number of good decisions made. CB Insights prioritizes making fast decisions, valuing speed over being perfect all the time.
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