Developing a distinctive marketing tone with CB Insights' Anand Sanwal

Key Points:

• How CB Insights got its start (01:13)
• Anand explains when he realized the target market for CB Insights had shifted (03:33)
• My thoughts on the transient nature of the market, and why successful companies should be prepared to adapt with a quote from Bridgefy's Jorge Rios (05:03)
• Anand explains CB Insights' unique approach to content marketing (07:00)
• I discuss the need for more creativity and more hard work in marketing (09:40)
• Anand describes the competitive landscape CB Insights in playing in (10:30)
• Why Anand believes experience and pain tolerance gives them a competitive advantage (12:36)
• I explain how excellence and mediocrity are both habits that are developed over time (15:00)
• Anand explains why figuring out your priorities as a company is key to success (16:19)
• My take on the importance of knowing where to focus resources, with a quote from Steve Jobs (18:23)
• Anand talks through the moats CB Insights is developing (20:31)
• I describe the law of increasing returns with a quote from Prof. Brian Arthur (22:29)
• Anand explain how content is still the anchor of CB Insights' marketing strategy (24:16)
• Why a personalized newsletter from Anand tested better than a more generic option (25:49)
• Anand's advice for other founders and CEOs (28:20)
• Wrap up (31:09)

Mentioned:

Anand Sanwal LinkedIn

Anand Sanwal Twitter

CB Insights LinkedIn

CB Insights Website

Jorge Rios LinkedIn

Bridgefy Website

OKCupid Website

Nate Silver's FiveThirtyEight

Harry Dry Twitter

Growth.Design

Steve Jobs

Prof. Brian Arthur

My Links:

Twitter

LinkedIn

Website

Wynter

Speero

CXL