How to Win podcast with Peep Laja cover image

Developing a distinctive marketing tone with CB Insights' Anand Sanwal

How to Win podcast with Peep Laja

CHAPTER

Maintaining a Distinctive Marketing Tone in the B2B Industry

This chapter discusses the importance of recognizing that B2B customers are still individuals with personal interests and preferences. It explores how to write newsletters with an irreverent and authoritative tone and the use of social media platforms for content testing.

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