Akimbo: A Podcast from Seth Godin

Rightsizing projects

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Mar 24, 2021
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ANECDOTE

Airbus Giant Plane Failure

  • Airbus spent over 25 billion dollars and developed a very large plane seating 900 people, needing infrastructure changes.
  • Ultimately, after producing only a few hundred planes, they canceled the project in 2019 due to market and design issues.
INSIGHT

Everyone Changes the World

  • Everyone changes the world part by part, intentionally or not, through our actions big or small.
  • Selecting projects of the right size enables impactful and sustainable change without overreaching.
ADVICE

Avoid Spreading Thin

  • Do not spread your resources too thin; focus on projects where you can overwhelm a small, targeted audience with quality.
  • This focused approach increases the chance of success over trying to reach too many with insufficient impact.
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