597 Michelle Cordeiro Grant: Founder & CEO of GORGIE

Oct 4, 2024

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Kara Goldin Show, we’re joined by Michelle Cordeiro Grant, the Founder and CEO of GORGIE, a brand that’s revolutionizing the energy drink market with a focus on wellness and better-for-you ingredients. Michelle is a serial entrepreneur who previously founded LIVELY, a lingerie brand that quickly gained traction for its innovative "Leisurée" concept, blending lingerie and leisurewear. LIVELY grew into a community-driven brand with over 165,000 ambassadors and a $105 million acquisition within just three years.
Now, Michelle is taking on the male-dominated energy drink industry with GORGIE, a wellness-focused energy drink that’s already making waves, landing in major retailers like Sprouts Farmers Market and Whole Foods within six months of its launch. During our conversation, Michelle shares the story behind the creation of GORGIE, the challenges she faced in bringing the product to market, and how she leveraged her experience with LIVELY to build a brand that resonates with today’s health-conscious consumers.
We also dive into Michelle’s approach to innovation, the importance of sustainability in GORGIE’s development, and how she has harnessed the power of social media and personal branding to build awareness and drive growth. Whether you're interested in entrepreneurship, brand-building, or the evolving landscape of wellness products, this episode is packed with actionable insights and inspiration. Tune in to hear Michelle’s incredible journey and learn more about the rise of GORGIE. Now on The Kara Goldin Show.

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To learn more about Michelle Cordeiro Grant and GORGIE:
https://www.tiktok.com/@getgorgie
https://www.instagram.com/the_michellegrant/
https://www.instagram.com/getgorgie/
https://www.linkedin.com/in/michelle-cordeiro-grant-669755/
https://www.getgorgie.com/