Service Design Show

What if You Could Prove Your Impact With Just One Goal? / Stacey Barr / Ep. #237

Sep 25, 2025
Stacey Barr, a performance measurement expert and founder of the PUMP measurement programs, shares insightful strategies to transform vague goals into measurable results. She emphasizes the importance of clear measures for increasing influence and focus, while bridging the gap between goal-setters and operational teams. Stacey also discusses the challenges of aligning incentives for systemic goals and the significance of thoughtful measurement in decision-making. Explore how to effectively map goals and measures to achieve meaningful impact!
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INSIGHT

Four Elements Must Align

  • Goals, measures, targets and actions must be distinct and come in that order to be effective.
  • Design the measure before picking a target so targets are realistic and motivating.
ADVICE

Separate Actions From Goals

  • Do not confuse actions with goals; goals must describe a result or impact.
  • Only choose actions after you know the goal, the measure, the baseline, and the target.
ADVICE

Rewrite Goals As Impacts

  • Start with impact not output when rewriting vague or action-style goals.
  • Ask what ongoing result you want to change and describe what success would look like.
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