In this episode, Carl Oldsberg, CEO of eBerry by Strawberry, discusses the remarkable story of how Nordic Choice Hotels underwent a major rebranding to position itself to expand the way they provide hospitality far beyond the hundreds of hotels, restaurants, and spas they have.

Facing the challenges brought on by the crisis, the company initiated a strategy process involving a hundred employees to look beyond the pandemic and strengthen their business model. The rebranding not only created engagement and energy within the company but also opened up new ways to serve their guests and unlock new revenue streams. Listen now to hear all about what they learned, how they did this, and what the results have been so far.

If you like this episode, check out "How we are providing hospitality outside the walls of our hotels" with their VP of Strategic Growth, Christian Lundén.

A few more resources:

If you're new to Hospitality Daily, start here.
You can send me a message here with questions, comments, or guest suggestions
If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.
Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.
If you want to advertise on Hospitality Daily, here are the ways we can work together.

If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!

Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

Our Bold Rebrand is Paying Off: The Story Behind Relaunching Nordic Choice Hotels as Strawberry - Carl Oldsberg, Strawberry