HD in HD Why Pfizer, Dell, and Uber Trust This Man With Their Data | Alex Rinke
Apr 16, 2025
Alex Rinke, co-founder and CEO of Celonis, transformed a student project into a $13B software giant while taking on inefficiencies in major corporations like Pfizer. He shares how 1,500 handwritten letters helped secure a deal with Siemens and discusses the pivotal role of process mining in operational efficiency. Rinke highlights the challenges of navigating startup life and scaling innovations, plus the future of AI in business. Tune in for insights on entrepreneurship, personal growth, and the necessity of data transparency!
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Process Mining Reveals Business Inefficiencies
- All companies are collections of measurable processes across departments like finance or supply chain.
- Celonis uses AI-powered process mining to make processes transparent and optimize them for saving money and improving satisfaction.
Real Cases of Process Failure
- A big oil company paid over $100 million twice in invoices found via Celonis.
- A medical distributor lost revenue from shipped but uninvoiced products, showing real-world process failings.
From Student Project to Startup
- A student project with a 50K client led Alex and co-founders to develop process mining software.
- They realized companies lacked process transparency, driving Celonis’ software evolution.