Marketing #Unfiltered Ep 190 | The Truth About AI: Authenticity, Privacy, and Why Women Must Lead the Charge with Kinsey Soderberg
Sep 23, 2025
Kinsey Soderberg, an AI strategist passionate about authentic AI usage for entrepreneurs, discusses the transformative power of AI in business. She busts myths surrounding AI, emphasizing the need for women to lead in this space. Kinsey highlights the importance of AI as a supportive team member, advocating for a human-first approach. She shares her unique VIBES Framework for training AI and provides insights on maintaining trust in a tech-driven world. Kinsey encourages messy action and collaboration to thrive in the new AI landscape.
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Episode notes
From Curmudgeon To Curious
- Kinsey nearly rejected AI until a long-drive epiphany made her curious rather than grumpy.
- She pivoted to use AI authentically, applying preexisting brand values to the new tools.
Collaboration Fueled Explosive List Growth
- Kinsey joined a collaborative bundle (Lizzie's Summer Bundle) and gained about 1,500 email signups from that one collab.
- She credits above-and-beyond collaboration and user-focused offers for strong list growth.
Keep Human Touch In High-ROI Places
- Preserve human touch where it matters: Kinsey replies personally to many messages and uses Instagram Stories to build connection.
- Use AI to create space so you can invest time in unscalable but high-ROI relationship work.