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Social Feedback Is A Potent Lever
- Platforms amplify social approval by inflating likes, views and visible feedback to keep users returning.
- Jonathan Haidt argues that engineered social feedback becomes a powerful, addictive lever in attention economies.
Kids Become Unpaid Creators For Advertisers
- TikTok's hashtag pages show huge view counts and invite teens to join branded challenges as unpaid content creators.
- Jonathan Haidt calls these teens 'useful idiots' who end up generating advertising content for companies like Doritos.
Generation Z Shows Sharp Mental-Health Shift
- Rates of depression and self-harm rose sharply for people born around 1996 and later, marking a generational break.
- Jonathan Haidt links this sharp Generation Z shift to social changes that began in the early 2010s.