Your Undivided Attention

Are the Kids Alright? — with Jonathan Haidt

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Oct 27, 2020
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INSIGHT

Social Feedback Is A Potent Lever

  • Platforms amplify social approval by inflating likes, views and visible feedback to keep users returning.
  • Jonathan Haidt argues that engineered social feedback becomes a powerful, addictive lever in attention economies.
ANECDOTE

Kids Become Unpaid Creators For Advertisers

  • TikTok's hashtag pages show huge view counts and invite teens to join branded challenges as unpaid content creators.
  • Jonathan Haidt calls these teens 'useful idiots' who end up generating advertising content for companies like Doritos.
INSIGHT

Generation Z Shows Sharp Mental-Health Shift

  • Rates of depression and self-harm rose sharply for people born around 1996 and later, marking a generational break.
  • Jonathan Haidt links this sharp Generation Z shift to social changes that began in the early 2010s.
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