Karl Munthe-Kaas - Happy, but never satisfied

Karl Munthe-Kaas is the Co-founder and CEO of Oda, Norway´s largest online grocery store. Oda was founded in 2013 by a group of ten friends, combining skills in software development with traditional Lean operations. They have used the Lean Startup philosophy extensively, both in the overall startup strategy, as well as in their daily experiments. Oda was valued at 1B Euro in 2021 after raising 265M Euro from Kinnevik, Prosus, and SoftBank to expand to Finland and Germany.

Oda has a fully integrated warehouse and distribution system, resting on proprietary technology and operational processes. This has enabled them to compete profitably with discount supermarkets, while offering the convenience and time-saving of online retail and maintaining a distinctly Nordic approach to ensuring sustainability.

During this episode we dive into the market opportunity in Europe and the online grocery value chain, the key learnings and tactics for implementing operational excellence in the organisation and Odas' secret sauce for winning against competition. Karl shares some great lessons throughout the episode that any entrepreneur can learn from.