Building Competitive Marketing Content with Sam Chapman (Aprimo)

The ease of publishing content online means anyone can become a content creator with the click of a mouse. 

So how do companies make their content stand out in the endless sea of ad campaigns and marketing tactics? 

Sam Chapman is a content strategist, brand builder, and storyteller. As Content Director at Aprimo, he heads up brand experience and creative direction, and mapping content strategy to growth objectives. Sam has over a decade of experience in content operations, communications, and brand management for startup and global B2B tech organizations.

In this episode, Sam gives us his thoughts on building competitive marketing content, the importance of thought leadership, and how to keep creatives from burning out.

Show Topics

• Don’t make content transactional
• Adapt to non-linear strategies
• Develop authentic connections
• Build an ongoing conversation
• Prioritize quality content

Check out Aprimo

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