How Graza Launched Last Month And Sold Out Without Paid Social with Andrew Benin

Our guest today launched a business last month, and already their entire inventory is sold out! 

Andrew Benin joins the Wavebreak Podcast to walk us through exactly how they did it.

 In this episode you’ll learn:

• What Andrew learned working for Warby Parker, Casper (employee #7), and Magic Spoon.
• How much branding costs for new DTC startups and how much you should spend on your PR agency.
• The ‘no-ad spend required’ strategy they used to sell out month 1 after launching.

Andrew Benin is Co-founder and CEO at Graza, the only olive oil you need.

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Links Mentioned

• Graza
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

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