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TKS: The Karnjanaprakorn Show
#29: Ryan Sneddon - Building a Local Empire
May 7, 2024
Ryan Sneddon, creator of Naptown Scoop in Annapolis, shares the playbook for building a local business empire. Topics include real estate, YouTube, local newsletters, growing a subscription base, and exploring business opportunities. The podcast discusses the democratization of media through YouTube, extreme luxury real estate walkthroughs, and the rise of high-quality content on the platform.
53:29
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Quick takeaways
- Building a local email newsletter can serve as a valuable resource for residents, covering city updates and events.
- YouTube enables individuals to create TV shows independently, showcasing opportunities in niche-focused content creation.
Deep dives
Master Plan for Local Newsletters
Building a local email newsletter as a main priority for a local media company, covering city updates, events, and more, offering a valuable resource for residents. Expansion into a 10-mile radius around the city with a subscriber base of 18,300 revealing challenges in acquiring new subscribers like referrals. The concept of replicating the model in different locations and teaching others to run similar operations or partnering/licensing the model is a potential path for growth.
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