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Growing a Subscription Base Through Strategic Facebook Ads
The chapter explores the journey of growing a subscription base using targeted Facebook ads while sharing insights on adapting ad strategies, demographic targeting, and scaling advertising budgets. It discusses the transition from Facebook ads to SEO-focused content and the sustained growth of subscribers despite pausing paid marketing efforts. Additionally, the chapter highlights the effectiveness of leveraging local Facebook groups for subscriber acquisition and the strategy of building a local empire through network connections and community reputation.