Founders Unfiltered Ep 135: Cross border payments for MSMEs ft. BRISKPE
Aug 14, 2025
In this conversation, Sanjay Tripathy, CEO and founder of BRISKPE, shares his rich background, having led teams at companies like PepsiCo and HDFC Life. He delves into the significant hurdles that Indian MSMEs face with cross-border payments, such as high fees and compliance issues. Sanjay emphasizes the creation of a user-friendly payment platform tailored for small businesses, the importance of customer feedback, and the integration of AI for enhanced security. He also draws parallels between resilience in marathon running and the startup journey.
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From Asthma To Marathon Resilience
- Sanjay ran his first marathon in 2017 despite childhood asthma and used running to build resilience.
- He treats challenges like marathons: trust the process and push through barriers.
Discovering The Cross-Border Pain Point
- Sanjay describes late consulting work where clients' cross-border payments arrived late and banks asked for purpose codes.
- Those operational frictions and high fees convinced him the problem was worth solving.
Cross-Border Fees Are Artificially High
- If domestic money orders went from 3% fees to near zero, cross-border costs can be driven down drastically.
- Sanjay aimed to reduce cross-border costs to around 1% using digital infrastructure.
