How Simple Modern Exploded Sales with Target and Walmart Deals

Jun 3, 2024

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I bet if you walk in your kitchen or around your home you’ll have one of their products.

This is one of my absolute favorite interviews to date…I sat down with Mike Beckham, the co-founder and CEO of Simple Modern.

You. Don’t. Want. To. Miss. It.

You may have seen Simple Modern on the shelves on your local Target, Walmart, or all over Amazon, however, Mike Beckham didn’t dream of a career in drinkware or create a business born out of “passion”.

Instead, Simple Modern is the result of strategic, calculated research for a defensible, sustainable, high-quality product that fits a market need.

Regardless if your business is in front of space for consumer packaged goods, this 45min will massively benefit your business for life.

Tune In to Learn:

Why Bigger Isn’t Always Better - Is growing your business always the best strategy? Mike reveals why scaling too fast can be a pitfall.

The Escape Velocity of Consumer Goods - What’s 'escape velocity' in consumer goods, and why is it crucial for success? We break it all down.

The Real Challenges of Hyper-Growth - Simple Modern experienced doubling revenue (which sounds great in theory) but are there hidden challenges? Mike shares the untold story of Simple Modern’s rapid growth.

The Unexpected Benefit of 'First Principles Thinking' - The company swears by 'first principles thinking.' What is it, and how can it revolutionize your business?

If you only listen to one podcast episode this week, make it this one!

You will not regret it.

Chapters:

00:00 - Introduction

02:22 - The Birth of Simple Modern

05:27 - The Growth of Simple Modern

06:29 - Advice for Entrepreneurs

11:14 - The Importance of Customer Acquisition

11:17 - Choosing the Right Product Category

16:33 - Breaking into Retail

21:43 - The Concept of Escape Velocity in Consumer Goods

23:11 - The Importance of Intentionality and Value in Business Relationships