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When it comes to meeting timely growth targets, pricing is an essential and powerful tool for marketers. Also, in the world of e-commerce, where you might not have as much relationship leverage and location advantage, pricing strategy becomes critical. When we think about pricing and discounting strategies, I am sure you are perhaps thinking of BOGO and B2C, but pricing strategies are even more complex in the world of B2B with account and contract complications.
In today's episode, we have our guest, Eyal Rozenberg, who discusses B2B E-commerce pricing nuances and how it is different and more complex than B2C. He also talks about various complex pricing scenarios such as sub-order, which impact user experience and ERP interactions. Finally, he describes the differences between pricing, discount, and coupon and why multi-channel pricing scenarios are even more complex to implement.
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.
WBSRocks: Business Growth with Enterprise Software and Digital Transformation