The importance of self-acceptance in marketing

Self-acceptance and marketing are closely intertwined. When coaches struggle with self-judgment and shame, it hinders their ability to take action, be visible, and grow their businesses. Marketing is about putting yourself out there and being visible to the world, which often brings up feelings of comparison, unworthiness, and resistance. However, embracing self-acceptance is key to managing the energetic output required for consistent visibility and expansion. Coaches have two options: fix everything they don't like about themselves before taking action, or learn self-acceptance along the way. By choosing the latter, coaches can navigate the negative emotions and experiences of self-judgment, allowing them to serve their clients and grow their businesses with more energy and power.