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98. Navigating career transitions in market research
Mar 14, 2024
Exploring navigating career transitions in market research, importance of omnichannel retail experience, attention spans in data collection, and emotional connections to brands and work inspiration.
24:34
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Quick takeaways
- Empathy towards research suppliers is crucial for understanding challenges and fostering cooperation.
- Integrated omnichannel retail experiences are essential to meet changing consumer expectations and deliver consistent messaging.
Deep dives
Transitioning from Supplier to Client Side
Elizabeth Nowicki shares her journey of transitioning from the supplier side to the client side in the market research industry. With a background in advertising research, she moved to the client side to apply her research skills more effectively in shaping strategies and taking actionable insights. Adjusting to the corporate standards at Home Depot, Elizabeth aims to make research more agile and impactful for the business.
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