ESG and SEO: Why It Matters

00:22: What ESG stands for and addresses

1:42: How “Reimagining Capitalism in a World on Fire” by Rebecca Henderson influenced Siege Media

2:36: Using ESG to analyze potential clients

3:33: Types of businesses that may not qualify

3:57: Why darker industries rely more on agencies

6:19: Working for causes = better internal fulfillment

6:47: Breaking down the client-agency relationship

7:25: Do your research on companies implementing ESG

8:47: How to evaluate internal efforts

10:24: Identify ESG through positive brand experience–use third-party tools