Chapter 123: Suzy Batiz on suffering, surviving, and selling shit

May 5, 2023

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“Do you realize what you’ve done? You’ve taken the smell out of shit!”

Suzy Batiz says this is what her husband Hector said — shocked! amazed! — when he realized the strange essential oil spray she’d been obsessively working on late into the night for nine straight months really and actually … worked.

Today Suzy is founder of billion-dollar-valued Poo-Pourri and supernatural. But the endless topline superlatives surrounding her — EY Entrepreneur of the Year, ranked #240 on Forbes “Richest Self-Made” Woman list just above Serena Williams — actually mask the more startling, complex, inspiring story underneath. Sure, there’s no denying the wealth — after all, we did this interview in the 15,000 square foot church she lives in — but Suzy isn’t motivated by money. Never has been! She’s motivated by freedom, by energy, by making, by love — and by leading and sharing a life of inspiration.

I flew down to Dallas, Texas and sat with my friend Suzy Batiz to understand how exactly she navigated a lifetime of poverty, abuse, depression, divorces, bankruptcies, and suicide attempts in order to — bit by bit, step by step — manifest a life full of exploration, transformation, and abundance. Led by her curiosity, gumption, and an “I gotta get out” energy she reveals hard-fought lessons in personal growth, unicorn-building entrepreneurial advice, and deeply resonant nuggets of life-changing wisdom — much of which she’s never shared before. I think you will take away a tremendous amount from this conversation. And, for those feeling stuck, trapped, or helpless — there are many jungle vines hanging here to help you get out. Freedom is possible. Suzy will share a few ways to find it.

We discuss: the art of cold-calling, agency in abuse, finding angels, the problem with antidepressants, deuterium depleted water, the trinity of transformation, 4 questions to break free of destructive thinking, ayahuasca voices, what entrepreneurs need to remember, Suzy Batiz's 3 most formative books, and much, much, much more…

You can find show notes and more information by clicking here: https://www.3books.co/chapters/123

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3 Books is a completely insane and totally epic 22-year-long quest to uncover and discuss the 1000 most formative books in the world. Each chapter discusses the 3 most formative books of an inspiring person. Sample guests include: Brené Brown, David Sedaris, Malcolm Gladwell, George Saunders, Angie Thomas, Daniels, Cheryl Strayed, Rich Roll, Soyoung the Variety Store Owner, Derek the Hype Man, Kevin the Bookseller, Vishwas the Uber Driver, Roxane Gay, David Mitchell, Surgeon General Vivek Murthy, Mark Manson, Seth Godin, Judy Blume, and Quentin Tarantino. 3 Books is published on the lunar calendar with each of the 333 chapters dropped on the exact minute of every single full moon all the way up to April 26, 2040. 3 Books is an Apple "Best Of" award-winning show and is 100% non-profit with no ads, no sponsors, no commercials, and no interruptions. 3 Books has 3 clubs including the End of the Podcast Club, the Cover to Cover Club, and the Secret Club, which operates entirely through the mail and is only accessible by calling 1-833-READ-A-LOT. Each chapter is hosted by Neil Pasricha, New York Times bestselling author of 'The Happiness Equation', 'Two-Minute Mornings', and 'The Book of Awesome.' For more info check out: https://www.3books.co