Apptivate: App Marketing Explained Growing Your Gaming App Userbase with In-App Surveys - Erik Hegely (Pixel Federation)
Jul 14, 2020
20:25
Meet Erik Hegely, Head of Growth Marketing at Pixel Federation, a mobile gaming developer from Slovakia. Pixel Federation does simulation, puzzle, and RPG mobile app games.
Questions Erik Answered in this Episode:
- How do you go about developing a creative strategy for each of these titles?
- How do you understand what will motivate a user or what creative will resonate the most for a particular game?
- What do you do with the information you get from the third-party userbase survey?
- What makes optimizing the onboarding or game start challenging?
- How long have you been doing the in-app survey technique and why did you start doing it?
Timestamp:
- 6:13 Developing a creative strategy for each game
- 9:37 Learning what motivates a user in a game
- 13:34 The catalyst for utilizing in-app surveys
- 15:10 The importance of consistency in user flow
Quotes:
(7:25-7:33) “We certainly took it to the next level after running a psychological survey with our user base and understanding really, truly what motivates them to play.”
(18:41-18:47) “It makes you work at your game as a service. You don’t just play the game for a while. You play the game for years.”