From 0-70,000 customers in 3 years - The Drift playbook for Hypergrowth with David Cancel

On this week’s episode, as part of The SaaS Revolution Show Episode 100 special, we are taking you to that SaaStock New York stage for the chat Nic Poulos, Partner at Bowery Capital had with David Cancel, CEO of Drift about the stellar journey of reaching 70,000 customers in three years in an incredibly oversaturated vertical.

David Cancel needs no introduction. The five-time founder who has achieved 4 exits in his 20-year career had three options in front of him as he left HubSpot where he served as Chief Product Officer. He could do nothing, he could get into the venture capital world or he could do the whole rollercoaster ride one more time. He opted for the third and Drift was born. What it has grown to be is a whole new category of conversational marketing, shifting the buying process in B2C and B2B. Inherently slow and passive, Drift is turning it into a real-time two-sided conversation. David and Nic’s conversation is a treasure trove of insights about hyper growing, something possible and attainable even when you have thousands of competitors.

Listen on to hear:

• Why Drift is so customer-driven and what it helps them know
• How they have designed their sales process
• What is the future of differentiation in SaaS

Drift’s Chief Marketing officer David Gerhardt has played a major role in their success. He is one of many speakers joining us at SaaStock 18 in October. As part of the Episode 100 celebrations, we would like to offer you a 100 euro discount for tickets. Go to https://www.saastock.com and use code saasrevolution100

Check out the other ways SaaStock is helping SaaS founders move their business forward: 

🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book tickets: https://saastock-europe.com/tickets/

🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Book tickets: https://saastock-usa.com/

🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)