S7E01 - Put It Between Your Knees and Squeeze: Marketing A Fad

This week, we explore how some of the craziest fads are marketed. We'll look at how one student's school project changed the way we sleep, why a single toy made Tyco the subject of bomb threats and how a popular piece of jewellery was inspired...by doctors.

From the Thighmaster to the Pet Rock, we'll break down what makes fads so absolutely irresistible. 

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