Circumventing the system: Is D2C the winning business model? w/ Ravi Komatireddy

Many startups mistakenly treat their customers like business models. They’re not. They’re end users and, what they think - their willingness to adopt your product, matters. Digital health can be a confusing tangle of marketing, pitching, and raising capital, but none of it matters if your end user isn’t using what you’re selling. Ravi Komatireddy gets it. His diverse background has given him all the tools he needed to circumvent the system and deliver a product that his target market not only wants, but is willing to purchase and (key point) CONTINUE using. If that sounds like a worthy goal for you, Ravi has a few tips, tricks and insights that can help you map out a winning business model and help breathe life back into your startup. Check it out!    Here are the show highlights: Behavior based marketing (8:06) Motivation for value based care (13:08) Customers are not business models - they’re end users (16:11) Does your product pass the “turnaround” test for value (22:09) Raising money going direct to consumer (25:31) Defining consumer engagement (28:02)   Guest Bio   Ravi Komatireddy is a serial digital health entrepreneur, disrupter, board-certified internal medicine physician, and the Founder and CEO of Daytona Health, a concierge system that helps members adopt a healthier lifestyle, mindset, and optimize their performance at home and work. Ravi leveraged his unique experiences with everything from salmon fishing in the Bering Sea, to earning his FAA pilot’s license, to his medical degree and training to shape his view of health potential and the healthcare ecosystem as a whole. Using these diverse perspectives, paired alongside his scientific background, he has set his sights on a goal to think big, push boundaries, and deliver solutions that will reshape healthcare and improve human potential. If you want more information about Daytona Health or wish to reach out to Ravi,  you can get in touch with him on LinkedIn at  @Ravi Komatireddy MD.