Online Marketing Made Easy with Amy Porterfield

#536: 2 Million Followers in 2 Years: The Power of Video to Explode your Brand with Shadè Zahrai

Jan 19, 2023

55:37

Snipd AI

Shadè Zahrai, an expert in enhancing brand visibility through video, gained 2 million followers in just two years. She shares actionable strategies to leverage video and social media for explosive growth. Discover the '5 C’s' that can amplify your online presence and tips for making your videos stand out. Shadè also discusses the importance of consistency in personal branding and offers insights on overcoming common mental barriers that can hinder progress. This episode is packed with valuable lessons for aspiring entrepreneurs!

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Quick takeaways

Effective communication is amplified through video, allowing for deeper trust and connection with audiences via visual cues.

The pandemic forced entrepreneurs to adapt quickly, demonstrating the importance of flexibility and video content for audience growth.

Overcoming psychological barriers, or 'mind pits', is crucial for entrepreneurs to maintain progress and boost creativity in their ventures.

Deep dives

The Power of Holistic Communication

Establishing trust quickly is essential in effective communication, and this is significantly enhanced when individuals can engage with a holistic version of another person. This concept involves using visual cues such as a person's face, voice, and name to boost connection and trust during interactions. Current research indicates that people resonate more deeply with audiovisual content compared to static messages because it mitigates uncertainties regarding tone and context. Consequently, when individuals can hear and see the communicator, they can develop a stronger personal connection, which ultimately influences their responsiveness and engagement.

Think of an Exact Topic and Exact Targets Beforehand

01:01

Hang on to Something for Longer, But Not Too Long

01:00

Audio Can Have Bigger Impacts Than You Think

00:23

Intro

5min

Entrepreneurship in Uncertainty

16min

Building a Personal Brand: The Importance of Consistency and Messaging

4min

Crafting a Compelling Message

15min

Harnessing LinkedIn Ads and Mastering Video Content Creation

3min

The Transformative Power of Video for Entrepreneurs

2min

Navigating Mind Pits for Progress

12min

Tangible, actionable strategies to grow your business through video

If you’ve been with me for a while, you know that doing videos on social media has always been a bit of a challenge for me. I get a little bit self-conscious and let’s just say being a perfectionist doesn’t help either.

But here’s the thing. I know that harnessing the power of video can literally make your business -- and your social media following -- explode (in the best way possible).

My guest in this episode, Shadè Zahrai, knows this all too well. As principal and director of Influenceo Global – a positive-leadership consultancy – Shadè consults, trains, and coaches leaders and teams from startups to Fortune-500s.

When the pandemic hit, Shadè had to get scrappy. She started experimenting with videos on social media, and even though she didn’t love being on camera at first, she started seeing a lot of traction.

And when I say traction, I mean she gained 2 million followers. Yes, two million. She took her business global, started securing Fortune 500 clients, and the rest is history.

In this episode, Shadè shares the steps she took to get there, including:

Tangible, actionable strategies to grow your business through video
How you can use the “5 C’s” to leverage social media and video
Tips for making your videos pop and gain traction
3 mind pits you should be aware of and tangible ways to overcome them

This is an action-packed episode, so buckle up!

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

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