#536: 2 Million Followers in 2 Years: The Power of Video to Explode your Brand with Shadè Zahrai

19 snips

Jan 19, 2023

Shadè Zahrai, an expert in enhancing brand visibility through video, gained 2 million followers in just two years. She shares actionable strategies to leverage video and social media for explosive growth. Discover the '5 C’s' that can amplify your online presence and tips for making your videos stand out. Shadè also discusses the importance of consistency in personal branding and offers insights on overcoming common mental barriers that can hinder progress. This episode is packed with valuable lessons for aspiring entrepreneurs!

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ANECDOTE

Pandemic Pivot to Social Media Success

Shadè Zahrai and her husband's business was disrupted by the pandemic, forcing them to pivot.
They shifted their focus to social media, specifically TikTok, and saw massive growth.

ADVICE

Batch Content Creation

Batch create content to leverage high-energy days and maintain consistency.
Shadè batched 40 TikTok videos in one day to overcome inconsistency.

INSIGHT

Process Over Progress

Track process over progress to avoid premature discouragement on social media.
Progress can be delayed, and focusing on the process helps maintain consistency.

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Tangible, actionable strategies to grow your business through video

If you’ve been with me for a while, you know that doing videos on social media has always been a bit of a challenge for me. I get a little bit self-conscious and let’s just say being a perfectionist doesn’t help either.

But here’s the thing. I know that harnessing the power of video can literally make your business -- and your social media following -- explode (in the best way possible).

My guest in this episode, Shadè Zahrai, knows this all too well. As principal and director of Influenceo Global – a positive-leadership consultancy – Shadè consults, trains, and coaches leaders and teams from startups to Fortune-500s.

When the pandemic hit, Shadè had to get scrappy. She started experimenting with videos on social media, and even though she didn’t love being on camera at first, she started seeing a lot of traction.

And when I say traction, I mean she gained 2 million followers. Yes, two million. She took her business global, started securing Fortune 500 clients, and the rest is history.

In this episode, Shadè shares the steps she took to get there, including:

Tangible, actionable strategies to grow your business through video
How you can use the “5 C’s” to leverage social media and video
Tips for making your videos pop and gain traction
3 mind pits you should be aware of and tangible ways to overcome them

This is an action-packed episode, so buckle up!

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