Crafting a Compelling Message

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This chapter explores the significance of clarity in defining one's core message and engaging with the audience meaningfully. The speaker shares personal experiences of adapting their message based on audience feedback and emphasizes the importance of compassion in facing online criticism. Additionally, practical tips for effective content creation and maintaining an authentic brand are discussed, highlighting the value of community engagement and consistency.

Tangible, actionable strategies to grow your business through video

If you’ve been with me for a while, you know that doing videos on social media has always been a bit of a challenge for me. I get a little bit self-conscious and let’s just say being a perfectionist doesn’t help either.

But here’s the thing. I know that harnessing the power of video can literally make your business -- and your social media following -- explode (in the best way possible).

My guest in this episode, Shadè Zahrai, knows this all too well. As principal and director of Influenceo Global – a positive-leadership consultancy – Shadè consults, trains, and coaches leaders and teams from startups to Fortune-500s.

When the pandemic hit, Shadè had to get scrappy. She started experimenting with videos on social media, and even though she didn’t love being on camera at first, she started seeing a lot of traction.

And when I say traction, I mean she gained 2 million followers. Yes, two million. She took her business global, started securing Fortune 500 clients, and the rest is history.

In this episode, Shadè shares the steps she took to get there, including:

Tangible, actionable strategies to grow your business through video
How you can use the “5 C’s” to leverage social media and video
Tips for making your videos pop and gain traction
3 mind pits you should be aware of and tangible ways to overcome them

This is an action-packed episode, so buckle up!

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