[GREATEST HITS] Episode 18: Understanding A Client’s Money Mindset In Order To Maximize Their Well-Being with Sarah Newcomb
Mar 20, 2024
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Sarah Newcomb, Director of Behavioral Science at Morningstar, discusses understanding a client's money mindset. Topics include assessing money mindset, the link between financial and emotional well-being, predictors of savings behavior, using a 'What-If Journey', and the role of role models in behavior change.
Understanding a client's money mindset is crucial for changing financial behavior.
Emotional well-being significantly impacts financial decisions and planning.
Long-term thinking is a strong predictor of savings behavior.
Specific goals help reveal deeper emotional needs tied to financial aspirations.
Deep dives
Understanding Emotional Needs and Financial Strategies
Many of us use financial strategies to fulfill emotional needs, leading to costs. Recognizing this allows for substituting strategies, saving money. The podcast delves into the importance of meeting emotional needs without overspending.
Financial Advisors and Emotional Human Beings
The episode focuses on equipping financial advisors for emotionally charged money conversations. Practical insights on behavior finance application are highlighted.
Sarah Newcomb's Insights on Money Mindset
Interview with Sarah Newcomb, a behavioral scientist, emphasizes building fulfilling lives with available resources. Sarah shares personal money experiences, highlighting the impact of mindset on financial and emotional well-being.
Significance of Mental Time Horizon in Savings Behavior
The importance of mental time horizon in predicting savings behavior is discussed. Research shows a strong link between thinking ahead and increased saving. Clear mental imagery of future goals aids in financial planning.
Understanding the Power of Specific Desires
Delving into the importance of specificity when defining financial goals. By moving from vague wishes like being financially secure to vivid desires such as living in a high-end retirement community near a golf course, individuals can uncover deeper emotional needs tied to their financial aspirations.
Exploring Emotional Well-being and Money
Highlighting the significant impact of emotional well-being on financial decisions. The podcast reveals that emotional factors like social comparisons and locus of control play a crucial role in shaping one's financial experiences, emphasizing the need to address emotional well-being alongside traditional financial planning.
Recognizing the Influence of Behavioral Factors
Discussing the role of behavioral psychology in financial success. By identifying behavioral patterns like short-term thinking and fear versus desire in investing, individuals can navigate their financial decisions more effectively, understanding the importance of controlling attention and focusing on factors within their control.
The greatest barrier for every client isn’t lack of information.
It’s their own mindset and behavior.
Whether it’s someone who over-spends, someone who under-spends, someone who wants to sell out at the worst possible time, or even the person who never sends in the data you need…
The key to changing their behavior starts with understanding their money mindset.
Sarah Newcomb, Director of Behavioral Science at Morningstar, joined the show to discuss how to better understand a client’s money mindset.
We discuss:
The framework she and her team developed to assess a client’s money mindset
The important distinction between financial and emotional well-being
The #1 predictor of savings behavior and how to help clients with it
Using a “What-If Journey” to help clients overcome their fears
How role models can play a powerful role in changing behavior and overall well-being
The featured partner for this episode is Knudge, an automated system to help clients actually follow through on their tasks and reach their financial goals.
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